Do you use Facebook to promote your music? If so, excellent on you!
Despite the fact that Facebook keeps on altering, it’s a great location to develop an online existence.
Now don’t get me wrong, you should probably still construct yourself a site, however Facebook (and social media in general) is relatively complementary to that.
So here are five pointers for promoting your music on Facebook.
1. Promote
The great feature of Facebook advertising is that you can set your own budget. It’s really easy to target specific demographics too.
There are 10 various types of projects you can run, and I believe it’s pretty apparent which ones are going to prove most rewarding for musicians. Simply have a look at the screenshot below:
You can run ongoing projects if you want to, or you can do shorter campaigns to promote your album or upcoming show.
You’ve most likely heard it said that you’ll be spending for the very same amount of direct exposure you utilized to get without having to pay for it, but I tend to disagree. You can really boost your existence on Facebook using advertisements, even if you only spend a couple of dollars per day.
2. Usage Facebook As: Your Page
This is pretty basic things, however if you didn’t know that you could walk around acting upon Facebook as your fan page, now you do.
You can like other pages, like/comment/share their posts, and normally engage on locations aside from your own fan page.
If you want to increase your page’s presence on Facebook, this is a great way to do it. Plus, sharing other people’s things is a way of adding value to them. You can even develop new connections by doing this.
You don’t need to go too crazy; just take a couple of minutes out of your day to follow pages you’re interested in and take part in discussions.
3. Tease, Tease, Tease
You understand us artists … we in some cases have the tendency to forget to do the important stuff, like promotion.
However you do understand how important marketing is to your success, right?
So when it comes to teasing, the best time to do it is prior to you do something big, like before a program or an album release. Stands to factor, yes?
Simply puts, don’t just abscond when you remain in the studio. Start sharing pictures, videos, lyric bits, riffs and other things along the way. Fans like that things.
4. Start & Join Groups
You’re not stuck in a mold!
What? Well, here’s the important things. We have a tendency of setting up our website, setting up our Facebook page then we rush into … lingering for others to engage us.
We have to take a different technique, do not you believe? Do not forget; there are currently individuals on Facebook that have the very same interests as you do! Odd, best?
You can target interests either within the music niche, or without, be it fishing, Christianity, or Mustangs (yes, really).
You don’t have to limit yourself; you can try out a variety of various classifications, start groups, sign up with groups, and construct relationships with people that like the same things you do.
5. Cross-Promote
When it pertains to cross-promotion, actually the sky’s the limit.
You can approach a popular Facebook page with the concept of publishing about your music. You’ll offer a link to their website, or you’ll pay them $20 to share the post (a pretty little cost if you know you’re going to sell a couple of albums this method).
You can likewise get popular pages or groups on Facebook and start to utilize them as your very own. The sale would most likely be done privately, and you would wish to do your due diligence in making sure you understand what you’re spending for.
On a more fundamental level, you could make a deal with a few of your buddies to promote each other’s music a minimum of as soon as per week.
See exactly what I indicate? There are many alternatives!