There’s definitely no doubt that digital marketing is the key to success in the music market. If you’re eager to make one of the most of each and every ounce of direct exposure you get, if you are set on becoming the next big thing, if you are striving to live life as a full-time artist or band member, then you must accept digital marketing and acknowledge all the principles and trends currently pertinent to your industry.
How do I get fans? Is it about quality or quantity?
The 1000 True Fans idea is the concept that as long as you have 1000 ‘true fans’, you are never ever going to have an issue selling your music and your merchandize online. These real fans will help develop a fanbase and market for your music and products that will assist you drive even more sales and success.
The point of digital marketing is to make the most of the exposure you receive when you perform and discover those magical 1000 real fans who will give you a musical career for life. In some ways, real fans are similar to the marketing concept of brand advocacy. Motivate loyalty, reward loyalty, and give easily.
Take advantage of Facebook pages
Digital marketing goes hand-in-hand with social media. If you’re questioning ways to get fans, you must construct a platform that allows them to express themselves, to engage with you or your band, and to get more information about you.
Start with a Facebook page. Facebook supplies plenty of tools to help you in monitoring who is engaging with your posts, in addition to permitting you to determine how successful your reach has actually been. Make your page extremely engaging with a ton of live video, music, photoshoots, and quirky outtakes from life ‘on the road’.
Don’t forget to sync up your Facebook page with offline activities like gigs and fan meetups.
Embrace Twitter & Instagram & share your story
No matter how good your music is, your fans will want to understand you or your band personally. Facebook is good for finding out details about gigs and news. You can also personally thank a fan for coming to see you, as well as share posts, images and updates that you discover amazing.
Instagram is really much like Twitter, however favors images rather than words. You can share images and videos of you or your band taking a trip to a gig, images of the audience from your gig, shots with collaborators, or pictures of your most current merchandize.
Having an engaged social account is an excellent confidence booster, as well as a commercial asset. Nurture the community you’re constructing– and hesitate prior to acquiring fans.
Get your things out on YouTube
Lots of gig organizers will utilize YouTube to check out your music prior to employing you. Rather, focus on releasing some of your tracks in high quality for gig organizers and possible fans.
The great thing about YouTube is that your real fans will happily do the required advertising for you. This interaction between fans encourages a fan base to emerge, which will establish its own character as it grows.
Create a killer website
Still trying to figure out how to promote your music separately? A strong website can make your music enterprise look expert and severe. If you really wish to devote to a musical career, guarantee that you buy a site that has user-friendly navigation, available contact details, and ecommerce centers that allow you to offer your albums and merchandize yourself.
Your fans will wish to be able to make purchases quickly and securely, so make certain that this is possible. If you’re seeking to establish your record store, you can offer music through your own shop and get up and running in a matter of hours. Establishing an ecommerce site independently is a sure-fire method to take matters into your own hands, and get your music business on the right track!