While dozens of social outlets exist for artists today, Instagram is quickly turning into one of the most useful tools for an artist’s profession. This is certainly not old news, and Instagram has reigned supreme for artists and brand names considering that its creation in 2010, though it’s also an indication of a pattern in social networks use and social networks marketing.
The pattern is that folks are now more apt to use tools that are short-form, easy, and provide a peek into the more casual side of brands and artists. While tools likeFacebook work as great channels for promo, outlets such as Instagram and Snapchat have permitted users to see the more personal side of artists that they take pleasure in (while still enabling them to promote their work).
What’s Instagram marketing all about?
Basic, yes, however this is important to comprehend how to plan. Instagram is rather basic. It’s a photo-sharing platform that likewise permits short-form (15-second) videos. Typically, following others is done by browsing hashtags, or just looking for your preferred artist, brand, or good friend.
Since this is an image and video sharing platform, obviously the first step is to conceptualize what kind of material you can offer, and begin planning throughout your day, shows, and taping sessions. Once again, digital marketing is moving towards a more personalized feel. Therefore, this is an outlet for you to post about your work and upcoming shows, but it’s also a way for you to show your fans a side of you they might not get to see just from listening to your work or going to your gigs.
What when should I post?
Success on Instagram is determined through interactions as well as follower count. An excellent Instagram account connects with fans, uses correct hashtags, and follows comparable accounts and engages them as well.
As alluded to above, post things that fans will enjoy and can’t get elsewhere! While it’s fine (and suggested) to post a gig flyer or custom-made graphic promoting a program, also focus on subtly promoting your work by publishing pictures of you in the studio, and even an image of your guitar or microphone, and utilize the caption as a method to plug anything you need to promote.
Hashtags are a necessary element of Instagram music marketing. People find your account through hashtags, so make sure they’re used!